NCHSAA challenges student-athletes, coaches, officials, administrators, parents, schools, volunteers, and fans to model the values that define education-based athletics.
#SetTheStandard is more than a slogan. It is a year-long commitment to how we lead, compete, serve, and keep students at the center of everything we do.
#SetTheStandard
Not just in the final score.
Not just in championships.
In everything we do.
Our Four Pillars
- Character – Sportsmanship, integrity, respect, and accountability.
- Commitment – Perseverance, teamwork, hard work, and resilience.
- Service – Giving back, volunteering, mentoring, and strengthening communities.
- Purpose – Keeping students at the center through learning, competition, and growth.
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Audio and video recordings feature NCHSAA Student-Athlete Advisory Council members.
Ways Schools Can Use Campaign Tools
- Social Media Posts – Share graphics on Instagram, X (Twitter), Facebook, and TikTok to spotlight your athletes and promote positive messages.
- Digital Scoreboards & Video Boards – Feature graphics and videos during pre-game announcements, halftime, or timeouts.
- School Website & Newsletters – Add graphics to athletic pages, weekly updates, or community newsletters to reinforce the campaign.
- Programs & Tickets – Incorporate the logo or tagline into printed programs, game tickets, and promotional flyers.
