Here you’ll find everything you need—logos, graphics, and messaging—to promote respect, integrity, and sportsmanship across North Carolina high school athletics. We’re still developing your toolkit, so check back soon!

Campaign Objectives

• Promote Positive Behavior: Encourage athletes, coaches, officials, and fans to uphold sportsmanship on and off the field.
• Reinforce Accountability: Highlight the importance of character and self-discipline in competition.
• Engage the Community: Use the hashtag and resources to spark conversation and visibility around positive values in athletics.
• Provide Resources: Equip schools with branded logos, graphics, and messaging to support consistent campaign promotion.

Ways Schools Can Use Campaign Tools

• Locker Room & Team Areas – Post graphics in locker rooms, weight rooms, and team meeting spaces as daily reminders for athletes.
• Social Media Posts – Share graphics on Instagram, X (Twitter), Facebook, and TikTok to spotlight your athletes and promote positive messages.
• Digital Scoreboards & Video Boards – Feature graphics and videos during pre-game announcements, halftime, or timeouts.
• School Website & Newsletters – Add graphics to athletic pages, weekly updates, or community newsletters to reinforce the campaign.
• Programs & Tickets – Incorporate the logo or tagline into printed programs, game tickets, and promotional flyers.