North Carolina High School Athletic Association

NFHS #MyReasonWhy

Our Campaign: #MyReasonWhy

There are countless benefits to participating in high school sports and activities, but a lot of concerns as well. To overcome resistance and drive participation, #MyReasonWhy highlights diverse stories and memories shared by students, parents, coaches, officials and community members. We’re working together to show how participation not only develops individual skills and character for the future, but drives a stronger sense of self and community that students will feel immediately and for the rest of their lives.

We need your help capturing stories from North Carolina to share with a nationwide audience by encouraging students, parents, coaches. officials and community members to share their reasons for participating and influential moments-big or small-using the hashtag #MyReasonWhy.

We're also collecting stories at to feature on our site and social channels, in advertising and in public displays and high schools across the country