North Carolina High School Athletic Association

Radio Public Service Annoucements Provided Through NCHSAA Efforts



       CHAPEL HILL—Radio stations across the state of North Carolina are receiving four special public service announcements about high school athletics.

       The North Carolina High School Athletic Association, in partnership with the North Carolina Athletic Directors Association, has produced a series of two 60-second and two 30-second public service announcements. They are designed to help listeners understand the essential role that high school athletics plays in providing teenagers with a complete educational experience.

       It is part of a nationwide campaign for 2013 entitled “High School Sports: A Winning Part of a Complete Education” from the National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA).

       Radio stations across the country provided more than seven million dollars in documented media exposure for the positive message of high school athletics in the 2012 campaign.

       “Many will agree that the most valuable resource we have here in North Carolina is our young people,” said NCHSAA commissioner Davis Whitfield. “If we teach them, nurture them and give them the tools they need to succeed, their potential—and, therefore, the potential of our state—knows no bounds. This program is designed to help accomplish that goal.”