James Alverson

Assistant Commissioner - Media Relations, Special Events, and Publications

Alverson has spent the last eight years at Capitol Broadcasting Company in their Sports Radio division, where he held the Assistant Program Director's title after working his way up through the company from part-time promotions assistant to on-air and producer roles at the station. His experience includes radio and television broadcasting as a play-by-play and color analyst for sports ranging from football and basketball to baseball, soccer, lacrosse, and softball.

Alverson’s job duties will include media relations, publications, such as championship game programs, and overseeing special events like NCHSAA Day, the NCHSAA Hall of Fame, and special programs like the Wells Fargo Cup and Conference Cup.